At HalfCute, we have been delivering best cakes, freshly baked from our own kitchens in Bangalore since Sep-2016. Since then, there is no looking back. We grew to 3 cities and 4 kitchens as we write this. Pune is the recent addition to our crown. We are very excited to launch in Pune and would love to share this development with all.
Why HalfCute started in Pune?
Well, we were asked this question by a lot of our friends. After launching in Bangalore and Hyderabad, many of our well wishers, friends, customers expected Bombay, Delhi to be our next launches. Pune did indeed surprise them all. We did our ground work and took this move. After seeing the response in 1st month, we are quite convinced that we made right choice.
Google trends actually taught us that Pimpri-Chinchwad in Pune showed the highest interest for “Online cake delivery” in India. Of course the next question is the market size. After visiting Pune multiple times and talking to many friends residing in Pune, we are convinced completely that the problem is not solved yet and we have the opportunity to solve cake delivery in Pune.
Adapting to local trends.
It is our strategy to tune our menu based on local interests. We currently serve more than 250+ cakes and this only grows. Well, we have infinite real estate on our website unlike any offline shop!
We understood that sweets are quite popular here and we have to bring out some unique and innovative cakes to differentiate ourselves and stand out in the competition with very big and established players like Monginis. Experimented a lot and brought out Rasmalai and Rasgulla cakes! Guess what, it’s a super hit. These cakes are the new trend and Pune customers are loving us. Now you know who serves the best cake delivery in Pune.
Have any new ideas of cakes? Comment here and we will definitely experiment them.